Participant Information

1. What is this study all about?

This research will attempt to capture the thoughts and opinions of players of the mobile gaming app Pokémon Go. Through interviews with players, the study intends to find out the appeal of the game, the positive or negative impact players have felt it has had on their lives, and players’ relationship to the Pokémon brand.


2. Who is running this study?

The study is being carried out by Dr Tom Phillips, Lecturer in Humanities, Interdisciplinary Institute for the Humanities, University of East Anglia.


3. What will the study involve for me?

The study will require you to participate in an interview with Dr Phillips, which will be audio recorded and later transcribed. All identifying data will be anonymised.


4. How much of my time will the study take?

A maximum of approximately 20 minutes of your time will be needed, though you are free to end the interview at any time.


5. Do I have to be in the study? Can I withdraw from the study once I’ve started?

Being in this study is completely voluntary and you do not have to take part. Your decision whether to participate will not affect your current or future relationship with the researchers or anyone else at the University of East Anglia.

If you decide to take part in the study and then change your mind later, you are free to withdraw at any time. You can do this by emailing and requesting withdrawal.

If you take part in a group interview, you are free to stop participating at any stage or to refuse to answer any of the questions. However, it will not be possible to withdraw your individual comments from our records once the group has started, as it is a group discussion.

If you decide to withdraw from the study, we will not collect any more information from you. Any information that we have already collected, however, will be kept in our study records and may be included in the study results.


6. Are there any risks or costs associated with being in the study?



7. Are there any benefits associated with being in the study?



8. What will happen to information about me that is collected during the study?

The information about you being used in the study:

-          Will be anonymised.

-          Will be stored on a secure, private cloud-based storage hub (indefinitely).

-          Will not be accessed by any one else.


By providing your consent, you are agreeing to the researcher collecting personal information about you for the purposes of this research study. Your information will only be used for the purposes outlined in this Participant Information Statement, unless you consent otherwise. Data management will follow the 1998 Data Protection Act and the University of East Anglia Research Data Management Policy (2013).

Your information will be stored securely and your identity/information will be kept strictly confidential, except as required by law. Study findings may be published, but you will not be individually identifiable in these publications.

Dr Phillips will keep the information collected for this study, and may use it to consider approaches to future research outputs. By providing your consent you are allowing us to use your information in future research.


9. What if I would like further information about the study?

When you have read this information, Dr Phillips will be available to discuss it with you further and answer any questions you may have. If you would like to know more at any stage during the study, please feel free to contact


10. Will I be told the results of the study?

You have a right to receive feedback about the overall results of this study. You can tell Dr Phillips that you wish to receive feedback by emailing at any time. This feedback will be in the form of a selection of material which may or may not comprise research intended for submission to peer review. You will receive this feedback after the research is completed.


11.   What if I have a complaint or any concerns about the study?

Research involving humans in UK is reviewed by an independent group of people called a General Research Ethics Committee (GREC). The ethical aspects of this study were approved under the regulations of the University of East Anglia’s General Research Ethics Committee on 25/07/16.


If there is a problem please let me know. You can contact me via the University at the following address:

Interdisciplinary Institute for the Humanities

University of East Anglia



If you would like to speak to someone else you can contact: Dr Keith Johnston, Research Director, School of Art, Media and American Studies,